Chilling Logistics logo
  • Podcasts
  • Latest videos
  • Blog list
  • Calendar
  • Home
  • Editor’s Pick
  • Logistics
  • Refrigeration
  • Associations
  • Warehousing
  • More
    • Sustainability
    • Events
    • Innovation
    • Skills and Training
    • Food and Drink
Menu
  • Home
  • Editor’s Pick
  • Logistics
  • Refrigeration
  • Associations
  • Warehousing
  • More
    • Sustainability
    • Events
    • Innovation
    • Skills and Training
    • Food and Drink
  • Podcasts
  • Latest videos
  • Blog list
  • Calendar
  • Logistics

Fresh Logistics Partner Major Experiential Marketing Firm TRO And Lucozade Ribena Suntory For The Third Year Running.

  • Editorial Team
  • August 9, 2019
Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on facebook
Share on twitter
Share on linkedin

Fresh Logistics, a Derby based SME specialising in temperature-controlled logistical solutions have partnered with one of Europe’s largest experiential marketing firm’s TRO and worldwide soft drinks company Lucozade Ribena Suntory for a third successive year to assist with the launch of Ribena’s new fruit infused water range, ‘Ribena Frusion’.

Lucozade Ribena Suntory (LRS) have seen significant value in the work performed by Fresh Logistics and TRO over both 2017 and 2018, with the incredibly smooth operation of one of the most complex continuous campaigns in 2018 involving 13 fully liveried Ribena and Lucozade vehicles out of 5 warehouses that concluded with handing out over 8 million chilled bottles and cans, therefore Fresh were again the natural choice for TRO.

This year’s campaign will involve storing, picking, transporting and handing out 567,000 chilled bottles out of three temperature controlled warehouses and utilising a fleet of four Ribena Frusion branded, refrigerated 7.5t’s allowing them to reach 105 different locations nationwide – all whilst ensuring the bottles are delivered to the consumer refreshingly cooled. The vehicles will be carrying Kiwi and Blueberry infused Ribena Frusion, as well as a considerable amount of manoeuvrable event kit too that needs accounting for each day.

Fresh Logistics’ Business Development Director commented “We were incredibly excited to be working with TRO for a third consecutive year, assisting in their ongoing marketing campaigns for LRS. We have built a successful relationship over the years that has resulted in keeping a household name very happy with smoothly run, efficient and effective operations. These projects have always provided complex logistical problems, however with our experiential marketing experience and the agile nature of our business we are perfectly placed to offer the right solution for TRO and LRS.”

Keep your eyes out for Fresh Logistics’ Ribena Frusion branded vehicles in cities and town centres near you! www.freshlogistics.co.uk

Latest news
  • 23 Feb, 2021
  • Refrigeration, Uncategorised

Carrier Transicold and Gray & Adams to bring all-electric autonomous vector eCool system to UK roads

Carrier Transicold has entered into a special collaboration with Scottish original equipment manufacturer (OEM) Gray & Adams to develop a demonstrator programme for the…
Read more
  • 22 Feb, 2021
  • Editor's Pick, People

The passing of an industry giant: Jim Gray Snr of Gray & Adams

It is with great sadness that we announce the passing of Gray & Adams’ founder, Jim Gray Snr, who died peacefully in his sleep…
  • 18 Feb, 2021
  • Food and Drink

Consumers turn to dairy in Covid crisis as retail sales boom

The consumption of dairy products has boomed during the pandemic with experts cautiously optimistic about the future of the UK dairy market. Speaking during…
  • 12 Feb, 2021
  • Food and Drink, Ice Floe

Lockdown turns UK into nation of frozen food fans

– Retail frozen food sales increase by £872m to over £7bn a year-– Convenience and flavour attract Gen Z consumers to freezer aisle-– Health…
  • 10 Feb, 2021
  • Sustainability

Hultsteins. Saving costs and carbon since 1962

Hultsteins is a Swedish and British hydraulic refrigeration systems manufacturer who, for over 5 decades, has led the market in the design and production…
Advertisements
Chilling Logistics logo

Latest News, Videos and Opinions from the Cold Chain Sector.

CONTACT

Editorial contact
Oliver Wetton
[email protected]

Please note:
Chilling Logistics does not charge for News Submissions.

QUICK LINKS
  • Cold Chain Federation
  • TCS&D Show
  • TCS&D Awards
PARTNERSHIPS
The Press Rooms logo

Chilling Logsitics is part of The Press Rooms Media Network.

Chilling Logistics – © 2019-2020 – Website Managed by Calm Logic – Website Hosting & Streaming Services by Dessol